Atlas provides expertise, analysis and guidance for customer driven subscription businesses
Why Atlas exists
We believe most consultancies start in the wrong place, by suggesting identikit, transient strategies. Atlas believes in understanding the dynamics of your existing business and its customers. Every project is kicked off by creating a full understanding of your customers.
There is always unlocked value and opportunities to be discovered. Our clients benefit from the Atlas approach, which combines a data-informed analytical foundation with real-world experience from both client and agency backgrounds to deliver a realistic and achievable plan for growth. Our clients receive bespoke actionable, accurate and profitable plans for the real world.
Building Clarity and Confidence
The Atlas approach is to follow a process of understand, unlock and grow with our clients. It’s a fresh canvas to which we apply our experience, skill and knowledge.
Every project is underpinned by starting with an understanding of all the data, information, analysis and other areas that we can get our hands on.
Fresh strategic options are then unlocked for our clients, providing them with possible routes. The growth part is the fun bit, when the business begins to do new things in different ways and thinks about how to adapt its existing business for growth.
What we do
We work with all kinds of clients, big and small, on all sorts of projects, short or long
Core services
Financial modelling and advice
Pricing and offers
Acquisition planning, execution and growth
Audience Identification and research
Brand analysis and positioning
Customer churn and retention
Campaign ideation and creative
Competitive analysis
Training and mentoring
Bespoke Services
We can help with pretty much all facets of publishing, so just ask us and we'll find a way to help you
Partners
Atlas has a full network of trusted partners to provide extended services to our clients for marketing activations and technology.
Meet the Team
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Kerin O'Connor, CEO/Founder
Experience: CEO of The Week, Dennis Publishing. The Week’s publications had over 725,000 subscribers in the UK and US.
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Lucy Davis, Growth Partner
Experience: Marketing Director, Superbrands Future. Current Affairs, Dennis. Client Solutions Director, The Specialist Works.
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Abi Spooner, Strategy Partner
Customer Strategy Officer
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Ash Gibson, Creative Partner
Experience: Over 20 years experience in creative direction, branding and marketing. Creative lead - development at Dennis Publishing.
Say Hello
Get in touch with us and we’ll get straight back to you.
